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Mission: How Leaders Create the Greatest Version of What you Can be
. If put together with real understanding of what a group of people can achieve, they can act like irresistible magnets drawing everyone in the same direction.
It is one of the core roles of leaders, whether at the top of the organisation, or anywhere within it, to confirm, verify, communicate, and live the mission statement. Here are some of the ways that can happen.
• Write your Mission Statement down. Although it can be used for promotion purposes, it should never be seen purely as a promotional tool but as the group expressing the best version of itself.
• Think first about how the group benefits others. These could be those who work for it, those who are its customers, the wider community, or future generations.
• Think in terms of being sent on a mission by a higher power. If you see the organisation as fulfilling a role at some profound level, beyond perhaps your immediate understanding, then the Mission Statement becomes easier to write. Your mission will have far more power if you get a sense of the business’s unique and special purpose, rather than simply re-stating its aim to make money for its stakeholders.
• Tie in your Mission Statement with your goals, aims, and visions.
• Use language that everyone can understand. The best Mission Statements are simple monosyllabic one-liners.
• Don’t worry about getting it right first time. Just like our own understanding of our purpose on this earth, understanding the mission of your organisation is a work in progress. So keep at it and revise it as you go.
Of course, it is easier to state these high-sounding aims, another to find the right words. So, take a look at some famous mission statements used at various times by well-known companies.
1. Reebok: “Our purpose is to ignite a passion for winning, to do the extraordinary, and to capture the customer’s heart and mind.”
2. Walt Disney: “To make people happy.”
3. Wal-Mart: “To give ordinary folk the chance to buy the same things as rich people.”
4. The Body Shop: “Tirelessly work to narrow the gap between principle and practice whilst making fun, passion and care part of our daily lives.”
5. Marks and Spencer: “Our mission is to make aspirational quality accessible to all.”
6. Sony: “Our mission is to experience the joy of advancing and applying technology for the benefit of the public.”
7. Coca Cola: “The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands.”
8. 3M: “To solve unsolved problems innovatively.”
9. Glaxo: “We are an integrated, research-based group of companies whose corporate purpose is to create, discover, develop, manufacture, and market safe effective medicines throughout the world.”
And here to top these statements is the mission statement of Ringland Bros circus, penned in 1899:
“To be good, mankind must be happy. To wreathe the faces of humanity in smiles for a time, to loosen the chains that hold man captive to his duties and return him to them better fitted for his obligations, is the mission of amusement.
Amusement unfetters the mind from its environs and changes the dreary monotony of the factory’s spindles to the joyous song of the meadowlark. It softens the wrinkles of sorrow, makes smiles of frowns.
This is the mission of amusement – and the circus with its innocent sights of joy for the children and its power to make all men and women children again for at least one day, comes the nearest of any form of amusement to fulfilling this mission.”
We can of course write our own mission statements. Doing our own statements makes writing them for our organizations much easier. Here is the mission statement of a working mother:
“I will seek to fulfil my duties towards both my work and my family since both are important to me. My work is the place where I aim to achieve service towards others, the expression of my technical knowledge and the building of harmonious and satisfying relationships. My home is the place where I aim to find happiness, peace, contentment and joy. Despite all the challenges, I aim to balance work and home and the genuine needs of those who look to me to help them.”
Let the last word be with Paul Beeston of mission-coach.co.uk: “To live your mission is the most generous thing you can do. Your mission is always going to make a major contribution to your life, the lives of others and the planet. Humankind and the planet needs you to live your mission. Your mission is part of the tapestry of life and without it there are stitches missing. Is there anything more important for you to do?”
Eric Garner, ManageTrainLearn.com For instant solutions to all your management training needs, visit www.managetrainlearn.com and download your FREE personal copies of our training software. And while you’re there, make sure you try out our prize quiz, get your surprise bonus gift, and subscribe to our newsletter. Go and get the ManageTrainLearn experience now!
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Reebok Hardcore Training/ Interval Training and the Reebok Core Board $38.91 Reebok’s® Hard Core Training video is a fun, exciting and ultra challenging workout that helps develop overall fitness and muscular endurance as well as improve your balance and agility. Equipment not included…. |
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Reebok Sports Core Training $31.95 Reebok Sportscore Training… |
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Reebok Power Zen Training $34.98 Utilizing the best integrated muscle conditioning exercises, active flexibility training and the Reebok Core Board, Reebok Power Zen provides a comprehensive functional training program that will change your idea of exercise forever. By focusing on the torso as the root of all movements, Reebok Power Zen will help develop strength, flexibility, balance, stability, mobility and reactive movement…. |
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Reebok 75cm Stability Ball Kit with DVD $20.99 Weighted stabilizing technology keeps ball in place! Tone, tighten and build rock-hard abs with Reebok’s Stability Ball Workout Kit. We designed this non-stop workout with cardio drills and strength training moves to take advantage of the weighted ball’s innovative design. Because it stays put when you don’t, we’ve added new, leading-edge moves that go further and deeper than other ball workouts. … |
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Reebok 65cm Stability Ball Kit with DVD $20.99 Weighted stabilizing technology keeps ball in place! Tone, tighten and build rock-hard abs with Reebok’s Stability Ball Workout Kit. We designed this non-stop workout with cardio drills and strength training moves to take advantage of the weighted ball’s innovative design. Because it stays put when you don’t, we’ve added new, leading-edge moves that go further and deeper than other ball workouts. … |
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Reebok Core Strength Kit with DVD $28.99 Sit-ups can only take you so far! The Reebok Core Strength Kit gives you everything you need to tone your abs and sculpt your arms, thighs and shoulders for results people will notice. Every time you balance on your fitness ball, you challenge your core muscles for a constant abdominal workout. Watch the pounds melt away as you build lean muscle to burn fat and trim your waistline. Add the strengt… |
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Reebok Men’s Core Run Track Pant $19.97 Stay on target to lower your times when you train with the Reebok® Core Run men’s track pant. It’s crafted using the moisture-wicking PlayDry® performance fabric that draws sweat away from your skin to keep you dry. The reflective tape at the side panels enhances your visibility for nighttime running safety. An internal key pocket is the perfect place to stash your house key when you head out th… |
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Reebok Women’s Core Run Sleeveless Top Ultra soft and lightweight, printed 92/12 polyester/spandex, Nestani hem detail, UV Protection, Play Dry Fabrication, 100% single jersey polyester… |
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Reebok Women’s Core Run Wind Jacket Water and wind resistant, 100% polyester Play Dry mesh lined reflective center front zipper, stash pocket at left chest with smaller zippered key pocket, zippered side pockets, 360 reflectivity…. |
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Reebok Men’s Core Trainer $49.95 Unless you’re a professional athlete, odds are, you don’t limit your activities to one sport. Maybe you run some days, hit the gym others, and take your game to the court on the weekends. If this sounds familiar, you might want to consider cross-training athletic shoes. Great for running, and a host of other athletic pursuits, these Core Trainers from Reebok are the ultimate in high-performance co… |
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